Consumer

VCN has broad experience uncovering and making sense of consumer insights for a broad range of CPG market research clients along with other types of consumer products and services. Here are just a few of the brands we’ve worked on.

Consumer Market Segmentation Studies

We bring quantitative market research studies to life through virtual interviews with exemplars of different segments, as we did for a major detergent brand shown in the video above.

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Real Time Consumer Shopping Studies

We joined shoppers virtually as they did their Christmas shopping both online and off, to a get a real life, real time understanding of their motivations, desires and behavior, as shown in the video above.

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Real Insights In Real Time

Here’s an example of mobile insights we gathered and synthesized into a video profile of a quickly growing market segment, The Purposeful Consumer.

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